And Now You Sleep wants to make a difference and give back to society. This is an important part of our mission that everyone has the right to a good night's sleep and a strong link in our commitment to sustainability and social responsibility .
KidsAid
And Now You Sleep collaborates with KidsAid, a Danish charity that brings smiles and joy to children with serious illnesses and special needs. KidsAid helps both children and their families through experiences and support projects that create hope and strengthen their mental health.
With this collaboration, we donate returned, thoroughly cleaned pillows to KidsAid. This means that children and young people benefit from quality products that contribute to more peace and comfort in everyday life. This initiative strengthens And Now You Sleep's goal of making well-being and relaxation accessible to everyone – even those going through difficult times.
Rigshospitalet's Department of
Blood diseases
Sleep is essential for both physical and mental recovery – especially for those who face major challenges in their everyday lives. That's why And Now You Sleep has donated pillows to hospitalized patients at Rigshospitalet's Department of Blood Diseases for Christmas 2024.
The donation focused on the importance of sleep – for both patients and staff on the ward – and sleep hygiene guidelines have been developed for staff working on rotating and night shifts. With just eight hours of rest between shifts and an unstable sleep rhythm, good quality sleep is difficult to achieve, but essential for carrying out the important work on the ward.
And Now You Sleep has subsequently donated pillows to the department's employees to support better sleep – even under changing circumstances – so they are better equipped to handle the challenges they encounter in their work.
The collaboration with Rigshospitalet supports And Now You Sleep's ambition to make a difference where the need is greatest – and provide better sleep to those who need it most.
