Cookie policy for

This cookie policy applies to

Ny Østergade 9, 1101 København K, Denmark

CVR nr: 41 01 74 14

Telefonnummer: +45 60475344


Why do we use cookies?

When you visit, a cookie is automatically placed on your IT equipment (computer, tablet or smart phone). A cookie is a small text file that is stored in your web browser (e.g. Internet Explorer, Firefox, Safari, etc.) and which registers you as a unique user. This cookie identifies And Now You Sleep's web server when you visit and records its use.

A cookie is a passive file and cannot spread computer viruses or other harmful programs, such as spyware or malware.


Types of cookies

Cookies are most often divided into "session cookies" and "persistent cookies". Session cookies usually expire either during or at the end of a browser session. Session cookies are therefore not stored for longer periods on your IT equipment.

Persistent cookies last several browser sessions. Persistent cookies can follow you around the web and can be stored for longer periods on your device. However, this is not always the case and certain persistent cookies may have a limited lifetime.

In addition, a distinction is made between 1st party cookies and 3rd party cookies.

1st party cookies are set by the page you are visiting. When visiting, it will therefore be And Now You Sleep that sets a 1.

party cookie. 3rd party cookies are set by a third party that has elements embedded on the page you are visiting. Eg. On this website, we use tools such as Google Analytics and thus cookies are set by a third party (Google). You can see more about our use of Google Analytics below.


Cookies on

And Now You Sleep uses cookies in order to analyze and optimize the users' experience of the websites.

Cookies are necessary for the website to function. They help to get an overview of your visit. In this way, And Now You Sleep can continually optimize and target the website to the users' needs and interests. Cookies remember, for example, whether you are logged in, what you have put in a shopping basket, whether you have previously visited the page.


How do we protect your personal infirmation

It is important to And Now You Sleep that your personal information is stored securely and confidentially. Access to all registered user data on is limited to trusted employees, and our security measures are checked on an ongoing basis to determine whether information about our users is handled properly and while still respecting your rights. And Now You Sleep encrypts all your account information with the so-called SSL (Secure Socket Layer) protocol. This means that unauthorized persons cannot read your card number or other information during a NETS transaction. Note that the page where you enter your account information also looks different from the rest of the shop. This is due to requirements from NETS that the site must be secure and information encrypted. And Now You Sleep has an overall personal data policy, which also applies to the use of cookies. You can read more here.


Cookies from Google Analytics

At we use Google Analytics to analyze how users use the website. The information that the cookie collects about your use (traffic data, including your IP address) is sent to and stored on Google's servers in the USA. This is in accordance with the agreement And Now You Sleep has entered into with Google.

Google uses the information to evaluate your use of the website, prepare reports on the activity on the website and provide other services in connection with the activity on the website and the use of the Internet. Google may also pass on the information to third parties if required by law or if third parties process the information on Google's behalf.

Google Analytics sets two types of cookies: A persistent cookie that shows whether the user is returning, where the user comes from, which search engine was used, keywords, etc.

Session cookies, which are used to show when and how long a user is on the site. Session cookies expire after each session, i.e. when you close your tab or browser.

Google does not combine your IP address with other information held by Google.

Read more about Google Analytics cookies and Google's personal data policy here:


Social media

It is possible for you to share and bookmark pages from via social media such as Facebook and LinkedIn. These social media may store cookies. We encourage you to read the social media policies for cookies and personal data.


How to reject the use of cookies

You can reject the storage of cookies on your computer by selecting the relevant settings in your browser. However, please be aware that if you visit without cookies, you may not be able to use all of the website's functions. Since a cookie is stored with you, it is always possible for you to see, change or delete these cookies.

We hope that you will allow the cookies uses. These cookies help us improve the user experience on our website.

If you do not wish to receive cookies from, you can select advanced cookie settings under internet settings in most newer browsers and add to the list of websites where you want to block cookies. Here you can also delete the cookies that your browser has saved.